I have been reading Ian I Mirtroff and Gus Anagos on managing crisis which is a worthwhile reading in this current Economic crisis. I have captured some salient points which I am storing for memory.
What Is a Major Crisis?
It’s not possible to give a precise and general definition
of a crisis, just as it’s not possible to predict
with exact certainty when a crisis will occur, how it
will occur and why.
We can, however, propose a guiding definition of a
major crisis. First, a major crisis affects, or has the
potential to affect the whole of an organization. If it is
an event that will affect only a small, isolated part of
the organization, it may not be a major crisis.
A major crisis will also exact a major toll on human
lives, property, financial earnings and the reputation
and/or general health and well-being of the organization.
Often these effects occur simultaneously. As a
result, a major crisis cannot be completely contained
within the organization’s boundaries.
And some major crises, such as the one suffered
by Barron’s Bank several years ago, will actually
destroy the organization.
The Systemic Nature
of Crisis Management
A complex system involves a number of intertwined
parts working together. The separate parts of the system
cannot exist nor function in isolation from one
another. For instance, you can’t remove the heart or
lungs from a human body and have the human body
survive. Also, because systems are so tightly interconnected,
one event in one part of the system can
have system-wide effects.
These characteristics of complex systems are
reflected in modern society. We are much more interconnected
than before. The impact of one event in our
society will have much wider implications than in the
past.
For example, 60 years ago, the impact of humancaused
crises, such as a mine disaster or an explosion,
would have been limited to one particular community
or region. Today, crises can impact vast areas
of the globe in little time. A rogue trader in the Far
East, as was recently shown, can bring down one of
the oldest blue-chip banks in the world. Or a nuclear
disaster such as Chernobyl can threaten the health of
people on two continents.
As a result, crisis management must always include
the big picture. For example, ask yourself: “How can I
temper how a crisis in one area of the company will
impact the entire company?†“How can I prevent one
crisis from causing another crisis or a chain of
crises?â€
The systemic nature of crisis management also
means that it must be integrated with other important
organizational programs in your company, such as
quality assurance, strategic planning, environmentalism
or issues management. Crisis management
should never be viewed as another separate, standalone
program.
Risk Analysis vs.
Crisis Management
Author Ian Mitroff strongly counsels against traditional
risk analysis for companies. The reason: Risk
analysis mainly selects crises with which the company
or the company’s industry is familiar. One of the
fundamental steps for traditional risk analysis is to
construct models of the probability of occurrence of
past crises. These models will give a higher ranking
to certain types of crises based on how likely they are
to occur. Conversely, the models give low rankings to
crises that are least likely to occur.
However, it is precisely those crises that have never
occurred before that must be anticipated. Yet, using
traditional risk analyses, companies will not prepare
for a crisis until it happens — at which point, of
course, the unprepared company can be significantly
damaged
. Four Types of Signals
Signals can be differentiated along two dimensions.
The first dimension relates to the source of the signal.
In this dimension, signals can either originate from
inside or outside the organization.
The second relates to the kind of signal. Signals
can be either technical (recorded by remote sensing
devices), or noticed by people.
If you put these two dimensions together, you have
four types of signals that apply to every company:
1. Internal technical signals, such as monitoring
devices for hazardous operations.
2. Internal people signals, for example, people
working in a plant.
3. External technical signals, such as monitoring
of plant emissions carried out by environmental
activist groups.
4. External people signals, including members of
surrounding communities who may literally “smellâ€
that something is wrong.
Needed: One Champion
For an organization to successfully instill a crisis
management program, it must find an organizational
champion to lead the way. This champion should be
a leader who has championed other system-wide
programs. He or she must be able to see the big picture
and make the connections between the various
parts of the organization. The champion also needs
to understand and be able to explain to top executives
how a major crisis will derail the major business
objectives of the company.
Crisis Management: An
Exercise in Creative Thinking
Crisis management requires individuals and companies
to think about the unthinkable. It is, in other words,
an exercise in creative thinking. Creative thinking is
especially important in preventing a crisis from escalating
into a worse situation..
My NLP training refers me to the ‘what if” frame….