Got this one from Bulldogreporter.com and thought to share it with you guys. Guess some of you do not give a damn to the impact of your postings. Is it true? I do want to keep track of my readership.
Quote
There’s an old business adage that if you can’t measure it you can’t manage it.
Most marketing campaigns have some sort of measurement and ROI parameter built in. But social media marketing is so new and ’wild west’ that in many cases measurement goes by the boards.
Michael Brito, Senior Marketing Manager at Yahoo! offers some ideas on how to measure a social media marketing initiative:
These are the yardsticks for general engagement
In addition he advises you look at these statictics:
And here are a few more ways you could measure the buzz created by your social media efforts:
- Traffic from your RSS feeds
- Track where your content is being republished
- Traffic from sites such as digg and del.icio.us
- Monitoring the mentions of your idea/product/company/campaign with Technorati and BlogPulse
7 comments ↓
I agree with measuring stats and testing ideas. I would like to add that some stats have more value then others. For example traffic is an important stat, but the source of that traffic is a more important stat.
BeachBum
Thanks for your comments. Knowing your readership is indeed key to improve your blogging. Feedback is paramount.
Hi people
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Never underestimate the power of the internet. An increasing number of people use the internet
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I hope there’s good info here.
Is there just a lot of spam here or is there some useful info shared?
Leave me a post and introduce yourself.
Later, .
Hello There!
Just wanted introduce myself.
I am Andreas, and I live Singapore.
I read here for some time and want introduce me!
Thats all for now
Andreas!
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