“People are brand” says William Arruda, also called the Personal Branding Guru. Last week, with a group of Company Directors, we derived great pleasure and more importantly gained much insight for our work when we attended a seminar conducted by Helene LACROIX-SABLAYROLLES the dean of marketing of the prestigious French Business school: HEC.

Author of several business books of which the latest “Etes vous vraiment orienté client?” Helene enthused the participants of the seminar. She was given an evaluation score of almost 5/5 by the participants. She replaced the perspective of clients back in haze of Marketing buzz words, techniques and models particularly in today’s fast changing, finicky, volatile environment of zapping. She gave a new meaning to “Segmentation” of products as well as of customers. I found that the practical tools she proposed to extract from, express to and exude our customers in its entity to be most useful.

Bearing in mind that all enterprises should possess a distinctive Brand, she insisted that the enterprises has the duty to deliver on the promises of the Brand values.

We may take the question at a personal level. What Brand are you? Just like in your enterprises you would ask: who are we? What are our values, beliefs goals? How to our customers view us? Are we delivering our brand promises? I invite you to visit a web site which will name the brand you are, once you give your values and goals. Try it out.

This latter part seems very much akin to the exercises of knowing who we want to be and making it happen; I used to conduct in the 7 habits seminars.Looking back to those days. I still feel great joy and thankful to the yonder days and to participants who taught me so much on humans and their interactions.A special note of appreciation to a lady, now living in Australia Perth who assisted & accompanied me through a vast number of such corporate seminars.